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Welcome to
brand.aco

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Application

application
ACO Application

Our brand presence thrives on versatility – yet wherever it appears, it remains unmistakable.

Whether on social media, in presentations, or in print, each medium has its own requirements, but our design adapts without losing its identity. Here, we showcase how colors, shapes, language, and culture come together across different channels, what truly matters, and which details make all the difference. This ensures a consistent brand experience – wherever we make an appearance.

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Brand
Strategy

Brand Strategy
The corporate culture is at the heart of ACO. Our culture characterizes how we think, act, interact and work together. It forms the basis for our success and our sustainable development.
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TYPO3

laptop
TYPO3
We are providing the global ACO Group a TYPO3 Content Management System (CMS) to maintain the web presence. TYPO3 is a powerful Open Source and flexible Content Management System known for its scalability, security, and extensive customization options. This CMS allows us to develop ACO-specific content elements and make them available globally. Our TYPO3 system comes with a feature set of over 40 features that can be freely utilized. On the following page you will find more information about TYPO3, the offered features, training content, and tutorials for specific content elements and features.
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WaterCycle

Sustainability
Discover the ACO WaterCycle – an innovative system that mimics the natural water cycle and provides a sustainable solution for rainwater and greywater management. Using the "Collect, Clean, Hold and Reuse" approach, ACO sets new standards in water management. Benefit from technological expertise, customized solutions, and continuous innovation. ACO systems offer safety during heavy rainfall and protect water resources in the long term. As a reliable partner, ACO supports municipalities, builders, architects, and individuals in shaping a sustainable water future.
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Corporate Design

ACO Fonts
The strong Corporate Design of ACO makes our brand unmistakable. It creates recognition, conveys our values, and ensures a consistent, professional presence across all channels. From logo and colour scheme to typography and imagery – every element of our ACO design tells a story and shapes how our brand is perceived. A cohesive visual identity builds trust with our customers and partners, reinforcing our brand’s presence and ensuring that we leave a lasting impression.
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Image world

Image world

Welcome to the ACO Image World! Here, you will learn how to use ACO images as brand ambassadors. These guidelines provide inspiring examples and detailed instructions for creating images that highlight ACO's corporate image – from architectural and product photography to portraits and dynamic group shots. Discover how to create images in the ACO tonality and capture your target audience's attention through precise image composition. Whether it's the aesthetic staging of buildings, the vibrant depiction of products, or the emotional connection through lifestyle photography, you'll find everything you need to visually strengthen the ACO brand.

Utilize the clear, modern, and dynamic compositions to achieve your marketing and communication goals effectively. Let ACO Image World be your constant companion, offering numerous examples and guidelines to help you succeed in your visual storytelling.

Enjoy exploring and creating!

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ACO
ACO Logo

ACO: A Global Brand

Our logo is an unchanging trademark that conveys clarity and confidence. It is globally applicable and achieves high recognition through its simplicity. Learn more about the color definitions, permitted adjustments for small sizes, and specific usage rules for various printing techniques and backgrounds. Discover how we ensure the readability and visual consistency of our logo and the guidelines for placement and spacing.

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Tonality

ACO Tools

Tonality is the key to bringing brand messages to life – it combines language and visual expression into a cohesive whole.

In this section, you will see how the ACO brand speaks, feels, and acts. It explains how ACO's tonality is flexibly adapted to various communication channels, ensuring that our core values and emotions are consistently conveyed. You will learn how ACO's commitment to quality, innovation, and sustainability is reflected in our language and visual style, and how this consistent approach strengthens trust and connection both internally and externally. Discover how ACO's unique blend of language and design shapes our brand identity, making it memorable and impactful across all touchpoints.

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Corporate Tools

ACO Vision

Efficient tools are the key to a strong and consistent brand presence. Here, you will find the resources that are provided by the corporate marketing and support you in your daily marketing – from design templates to communication solutions. In this section it is explained how each tool works, its benefits highlighted and shown where it can be used. And if any questions arise, clear guidelines and direct contacts are available. This makes your brand communication easier, more consistent, and more successful.

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Colors

ACO Colors
Colours play a decisive role in our corporate design. They not only characterise the visual identity of our brand, but also arouse emotions and evoke certain associations. Our carefully considered choice of colours is intended to create recognition and underline our brand message.

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